[单选题]Inrecentyears,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntravelisanationalpassion;thissummeralone,onein10citizenswillgoabroad.Exposedtohigherstandardsofserviceelsewhere,Israelisarereturninghomeexpectingthesame.Americanfirmshavealsobegunarrivinginlargenumbers.ChainssuchasKFC,McDonald’sandPizzaHutaresettinganewstandardofcustomerservice,usingstrictemployeetrainingandconstantmonitoringtoensurethefriendlinessoffrontlinestaff.EventheAmericanhabitoftellingdepartingcustomersto“Haveaniceday”hascaughtonalloverIsrael.“Nobodywakesupinthemorningandsays,‘Let’sbenicer,’”saysItsikCohen,directorofaconsultingfirm.“Nothinghappenswithoutcompetition.”Privatization,orthethreatofit,isamotivationaswell.MonopoliesthatuntilrecentlyhavebeenfreetotaketheircustomersforgrantednowfearwhatMichaelPerry,amarketingprofessor,calls“therevengefulconsumer.”WhenthegovernmentopenedupcompetitionwithBezaq,thephonecompany,itsinternationalbranchlost40%ofitsmarketshare,evenwhileofferingcompetitiverates.SaysPerry,“Peoplewantedrevengeforalltheyearsofbadservice.”Theelectriccompany,whosemonopolymaybeshort-lived,hassuddenlymoppedrequiringuserstowaithalfadayforarepairman.Now,appointmentsarescheduledtothehalf-hour.ThegracelessElAlAirlines,whichisalreadyatauction,hasrestraineditsemployeestoemphasizeserviceandisboastingabouttheresultsinanadcampaignwiththeslogan,“Youcanfeelthechangeintheair.”Forthefirsttime,praiseoutnumberscomplaintsoncustomersurveysheets.Intheauthor’sview,higherservicestandardsareimpossibleinIsrael________.
[单选题]Exerciseisoneofthefewfactorswithapositiveroleinlong-termmaintenanceofbodyweight.Unfortunately,thatmessagehasnotgottenthroughtotheaverageAmerican,whowouldrathertryswitchingto“light”beerandlow-caloriebreadthanincreasephysicalexertion.TheCentersforDiseaseControl,forexample,foundthatfewerthanone-fourthofoverweightadultswhoweretryingtoshedpoundssaidtheywerecombiningexercisewiththeirdiet.Inrejectingexercise,somepeoplemaybediscouragedtoomuchbycaloric-expenditurecharts:forexample,onewouldhavetobrisklywalkthreemilesjusttoworkoffthe275caloriesinonedeliciousDanishpastry.Evenexerciseprofessionalsconcedehalfapointhere.“Exercisebyitselfisaverytoughwaytoloseweight,”saysYorkOnnen,programdirectorofthePresident’sCouncilonPhysicalFitnessandSports.Still,exercise’ssupportingroleinweightreductionisvital.AstudyattheBostonUniversityMedicalCenterofoverweightpoliceofficersandotherpublicemployeesconfirmedthatthosewhodietedwithoutexerciseregainedalmostalltheiroldweight,whilethosewhoworkedexerciseintotheirdailyroutinemaintainedtheirnewweight.Ifyouhavebeensedentaryanddecidetostartwalkingonemileaday,theaddedexercisecouldburnanextra100caloriesdaily.Inayear’stime,assumingnoincreaseinfoodintake,youcouldlosetenpounds.Byincreasingthedistanceofyourwalksgraduallyandmakingotherdietaryadjustments,youmayloseevenmoreweight. 9.WhatwasconfirmedbytheBostonUniversityMedicalCenter’sstudy?
