[单选题]ⅢReadingcomprehension.PassageoneInrecentyears,Israeliconsumershavegrownmoredemandingasthey’vebecomewealthierandmoreworldly-wise.Foreigntravelisanationalpassion;thissummeralone,onein10citizenswillgoabroad.Exposedtohigherstandardsofserviceelsewhere,Israelisarereturninghomeexpectingthesame.Americanfirmshavealsobegunarrivinginlargenumbers.ChainssuchasKFC,McDonald’sandPizzaHutaresettinganewstandardofcustomerservice,usingstrictemployeetrainingandconstantmonitoringtoensurethefriendlinessoffrontlinestaff.EventheAmericanhabitoftellingdepartingcustomersto“Haveaniceday”hascaughtonalloverIsrael.“Nobodywakesupinthemorningandsays,‘Let’sbenicer,’”saysItsikCohen,directorofaconsultingfirm.“Nothinghappenswithoutcompetition.”Privatization,orthethreatofit,isamotivationaswell.MonopoliesthatuntilrecentlyhavebeenfreetotaketheircustomersforgrantednowfearwhatMichaelPerry,amarketingprofessor,calls“therevengefulconsumer.”WhenthegovernmentopenedupcompetitionwithBezaq,thephonecompany,itsinternationalbranchlost40%ofitsmarketshare,evenwhileofferingcompetitiverates.SaysPerry,“Peoplewantedrevengeforalltheyearsofbadservice.”Theelectriccompany,whosemonopolymaybeshort-lived,hassuddenlymoppedrequiringuserstowaithalfadayforarepairman.Now,appointmentsarescheduledtothehalf-hour.ThegracelessElAlAirlines,whichisalreadyatauction,hasrestraineditsemployeestoemphasizeserviceandisboastingabouttheresultsinanadcampaignwiththeslogan,“Youcanfeelthechangeintheair.”Forthefirsttime,praiseoutnumberscomplaintsoncustomersurveysheets.1.Itmaybeinferredfromthepassagethat________.
[判断题]IITrueorFalseWhenLadyGagareleasesanewsingle,itquicklygoesaroundtheworld.Nowscientistshavediscoveredthesamethinghappenswiththesongsofanotherunusualandinterestingcreature–thehumpbackwhale.Themammalsbecomeinterestedinnewtunesjustlikepeopledo,andthemostpopularoriginalwhalesongsspreadgloballylikehitsingles.Thediscoveryhasastonishedexpertswhosayitisthefirsttimesuchalarge,“population-wideculturalexchange”hasbeenseenintheanimalkingdom.Malehumpbackwhalesarewell-knownfortheloud,longandcomplexsongstheymakeduringthematingseason.Scientistsareunsurewhythemalessing.Somebelieveitisawayofadvertisingthemselvestofemales,othersholdthatitallowsmigratingwhalestostayincontact.Eachsonglastsfor10to20minutesandthemalescansingcontinuouslyfor24hours.Atanyperiodoftime,allthemalesinapopulationsingthesamesong.Butastudy,publishedinthejournalCurrentBiology,showsthatthissongchangesovertimeandspreadsaroundtheoceans.Dr.EllenGarland,ofQueenslandUniversity,said:“Ourfindingsshowculturalexchangeonavastscale.Songsmovelikeculturalripplesfromonepopulationtoanother,causingallmalestochangetheirsongtoanewversion.”ResearchersrecordedsongsfromsixneighboringpopulationsofwhalesinthePacificoveradecade.Theyfoundthatnewversionsofthesongsappearovertimeandalwaysspreadfromwesttoeast.IttakesaroundtwoyearsforsongsthatappearinthewatersoffAustraliatobeheardinFrenchPolynesia.Dr.Garlandbelievesthatasmallnumberofwhalesmaymigratetootherpopulationscarryingthenewsongswiththem,orthattheyareheardbypassingwhales.Dr.Garlandsaid,“Wethinkthismalesearchforsongnoveltyisinthehopeofbeingthatlittlebitdifferentandperhapsmoreattractivetotheoppositesex.”1.TheauthormentionsLadyGagatoprovethepopularityofherhitsingles.
